Source: Social Psychology Network News

No joke: Burger King kicked off its Impossible Burger test on April Fools’ Day, serving a vegan version of its iconic burger at 59 locations in Missouri. José Cil, CEO of Burger King’s parent company, told investors that the reaction so far had exceeded the company’s expectations and that it was difficult to taste a difference between the two burgers. If customer enthusiasm continues, the new burger will be sold throughout the U.S. by the end…